The Financial Times guide to strategy: how to create, pursue and deliver a winning strategy
Koch, Richard
YOUR COMPLETE GUIDE TO STRATEGY. PLAIN AND SIMPLE.
TheFT Guide to Strategyis your unbeatable reference on strategy. It offers an incisive overview of both corporate level and business unit level strategy, an A to Z of the world's leading strategic thinkers and introduces the key strategic tools and techniques you need to develop your own strategy.
In one engaging read itleads you through each critical step in creating, delivering and understanding successful strategy. This is the smartest and most readable strategy guide available anywhere.
TheFT Guide to Strategyis your unbeatable reference on strategy. It offers an incisive overview of both corporate level and business unit level strategy, an A to Z of the world's leading strategic thinkers and introduces the key strategic tools and techniques you need to develop your own strategy.
In one engaging read itleads you through each critical step in creating, delivering and understanding successful strategy. This is the smartest and most readable strategy guide available anywhere.
Categorías:
Año:
2011
Edición:
Fourth edition
Editorial:
FT Press; Financial Times Prentice Hall
Idioma:
english
Páginas:
396
ISBN 10:
0273745492
ISBN 13:
9780273745495
Serie:
Financial Times
Archivo:
PDF, 4.27 MB
IPFS:
,
english, 2011
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