Anthro-Vision

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Anthro-Vision

Anthro-Vision

Gillian Tett

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As heard on BBC Radio 4's Start the Week
A revelatory model that explains how we buy, sell, work and live.
'Absolutely brilliant.' DANIEL KAHNEMAN
'Will turn your world upside down in the best possible way. Fun, profound and bursting with important insights' TIM HARFORD
'Anyone working to rebuild a more equal world will benefit from Tett's well-argued case that to solve twenty-first-century problems, we must expand our fields of vision and fill in old blind spots with new empathy.' MELINDA GATES
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For over a century, anthropologists have immersed themselves in unfamiliar cultures, uncovering the hidden rituals that govern how people act. Now, a new generation of anthropologists are using these methods in a different context - to illuminate the behaviour of businesses and consumers around the globe.
In Anthro-Vision, Gillian Tett - bestselling author, Financial Times journalist, and...