Fashion Marketing Communications

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Arts - Graphic Arts
Fashion Marketing Communications

Fashion Marketing Communications

Name: Fashion Marketing Communications
ISBN: 9781405150606

Gaynor Lea-Greenwood

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Effective communications with consumers are especially necessary for success in a business as ephemeral and competitive as fashion. This textbook for students of fashion design, fashion marketing, and communications sets out all that they need to successfully participate in the increasing number of courses with marketing communications as a component. Taking an international approach that reflects the global fashion market, this invaluable resource features many real-world case studies for practical, hands-on learning.

Categorías:

Arts - Graphic Arts

Año:

2013

Edición:

Editorial:

Wiley

Idioma:

english

Páginas:

216

ISBN 10: